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Senior Brand Manager APAC

编号: BM0301
工作地点: China - Shanghai
薪资范围: RMB 700-800K/year
发布日期: 2019-09-09

公司描述:
The company is one of the world's leading providers of laboratory and process technologies and equipment. Its innovative products and high-quality services help customers around the globe implement complex and quality-critical processes in biopharmaceutical production and laboratory environments in a time- and cost-efficient way.

职位描述:
Tasks
•Regional implementation and execution of branding programs
•Adaptation and implementation of guidelines for brand touch-point management
•Define, grow, monitor, and report regional KPI’s for brand awareness and perception of brand values
•Act as Subject Matter Expert - consulting and providing approval on brand-relevant topics, approving the presentation of the brand in it’s visual, textual and behavioral appearance
•Develop productive, consultative relationships (with cross-functional teams in a matrix environment) at all levels to drive achievement of branding initiatives
•Participate in rollout of new brand positioning; provide input, guidance and oversite of training, messaging and positioning to internal stakeholders (such as Sales, Marketing, R&D, Legal)
•Consults and works collaboratively with Corporate Communications Manager with regard to Brand Communication related initiatives and to facilitate idea exchange.
•Align with R&D at inception of new product development to ensure product design aligns with brand guidelines.
•Recommend ways to hone branding and ensure efficient resource utilization to yield desired results (i.e., recommend optimal social media channels to maximize outreach to target groups).
•Monitoring and reporting of branding programs of competitors
•Audits and partakes in trade shows/conventions – providing observations and recommendations to enhance the Sartorius brand.
•Participates in overseeing the branding roadmap and acts as a change agent to optimize branding.
•Communicate and partner with senior leadership with regard to branding


Personal Competencies
Is a convincing communicator, presenter and moderator
Manages complex projects in an independent and structured manner
Owns distinctive analytical skills
Capability to think and work in systematically organized structures

Professional Competencies
University or similar degree in brand management
Professional experience as brand manager in an international organization
Gained deep understanding of Corporate Identity and Corporate Design
Has profound understanding and is active user of digital media
Senses and pro-actively adapts trends in digital channels
Has excellent language skills both written and spoken in English and Chinese, further languages used in APAC would be desirable


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